Programmatic Lunch

Amazon gives Alexa her first camera with Echo Look

Alex Spencer

Amazon has launched a new Alexa-powered product: the Echo Look.

The Look adds a new dimension to the Echo range, with a built-in camera. It can be used to take hands-free photos and video, but Amazon's main selling point is as a style advisor.

A companion app can be used to take photos of an outfit from all angles, to build a 'personal lookbook', or advise on what looks best using the 'style check' service, which enables the user to submit two photos for advice on which looks better, which Amazon says is based on fit, color, styling and current trends, and uses machine learning to evolve based on the person's feedback.

It also does all of the normal voice-based tasks as any other Echo device, including smart home controls, news and weather updates, music and, of course, online shopping.