DMEXCO

Amazon's Prime Day sets more records, up 60 per cent on last year

Alex Spencer

Yesterday’s Prime Day was Amazon’s biggest-ever day for sales – surpassing Black Friday and Cyber Monday, up 60 per cent on last year’s Prime Day, which broke records for Amazon at the time.

The sales event ran across 30 hours, in 13 countries, and led to a record number of sign-ups for Prime in a single day.

Amazon hasn’t revealed the exact sales figures from the day, but says ‘tens of millions’ of people made a purchase, up on 2016’s Prime Day by more than 50 per cent. Orders from the Amazon app specifically more than doubled.

The best-selling product from the sale was Amazon’s own Echo Dot, with seven times more Echo devices sold than last year.

“To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day,” said Greg Greeley, vice president of Amazon Prime. “Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”

Don’t forget to enter the Effective Mobile Marketing Awards. The Early Bird deadline for submissions is 22 July. More details here.