McDonald’s is set to begin testing its mobile ordering system this month as it finally joins the restaurant chain digital party, which features the likes of Starbucks and Domino’s.
The fast food giant announced earlier this month that its global growth plans included the launching of mobile order and pay in 20,000 of its restaurants by the end of the year. 14,000 of these restaurants will be in the US with the rest arriving in the UK, Canada, Australia, France, Germany, and China. As Reuters reports, the first steps are being taken toward this goal.
Despite the introduction of the system, McDonald’s knows there are several potential problems that may be faced in its attempt make food ordering more efficient.
“We can’t impact the speed or the quality of our food,” Jim Sappington, McDonald’s executive VP of operations, digital and technology, told Reuters. “[If food is served cold or customers have to wait] you get a question of ‘why did I use the app?’. Our focus is to make the overall experience clearly better.”