Amazon Echo Look rolled out to all US customers

The Echo Look, Amazons first Alexa-powered device to integrate a camera, is being made widely available after a lengthy trial period. Originally announced in April 2017, the device is now available to US customers for $199.99 (£149.11). 

The Look integrates a hands-free depth-sensing camera, built-in LED lighting and a computer vision-based background blur feature to provide users with high quality images. The Echo Look is being marketed as a style-focused device, enabling users to build up a personal lookbook using their photos.

Among the features that focus on fashion at Style Check, which combines machine learning algorithms and advice from fashion specialists to help you choose between two outfits. The Echo Look will also catalogue your existing wardrobe and recommend clothes that will pair well with your clothes, all of which will be shoppable through Amazon.

“Like a trustworthy best friend, Alexa helps you nail your look every time,” said Linda Ranz, director of Echo product management at Amazon. “Over hte last year we invited customers to use Echo Look and give us feedback, which led to the launch of many new features – we re now excited to make the device available to all customers, with even more fashionable features and functionality to come that will help customers look their best every day.”

The Looks accompanying app can be used to automatically organise clothes into smart collections, access style tips from partners including Vogue and GQ, and submit their outfits to the Amazon Spark community for feedback and voting. In addition to the fashion-focused capabilities, the Echo Look has all the normal functionality of an Alexa-equipped device, such as voice search, news updates and IoT controls.