MASTERCLASSING

Apple Q3 Results: iPhones Selling Well. Watch? Anyone's Guess

David Murphy

[caption id="attachment_54864" align="alignleft" width="167"]Drinkadvisor watch Triples all round for Apple? But still no sales figures for the Watch[/caption]

Apple has posted third quarter revenues of $49.6bn (£31.9bn) and net profits of $10.7bn, off the back of record third quarter sales of iPhones and Macs, all-time record revenue from services, and what Apple described as “a great start for Apple Watch”.

The fact that it has refrained from issuing sales figures for the Watch, however, suggests they are not where Apple hoped they would be.

Rather than breaking out sales figures for the Watch, they are lumped in with the iPod, Apple TV and Beats accessories in the "other products" category, which posted a 49 per cent sales increase during the quarter to $2.64bn.

Apple sold 47.4m iPhones during the quarter, a 35 per cent year-on-year increase, fuelled by demand for the iPhone 6 and 6 Plus released last September.

When compared to Apple’s Q3 2014 results, revenues are 32 per cent up on the $37.4bn posted then, while profits are up 39 per cent on the $7.7bn posted then.

Apple CEO Tim Cook described the three months to 27 June 2015 as “an amazing quarter”. But the company also forecast revenues of between $49bn and $51bn for the next quarter, lower than the $51.1bn analysts had been expecting, causing Apple's shares to fall by almost 6.7 per cent in after-hours trading.

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