Mobile-first video platform AerServ has partnered with BidSwitch, a one-to-many point of integration that connects platforms in a global programmatic ecosystem with over 100 buyers and 50 supply sources.

The deal will enable BidSwitch’s buyers to seamlessly access AerServ’s high quality mobile and mobile video inventory, allowing for smarter and more efficient programmatic mobile campaigns, while AerServ’s publishers will benefit from increased exposure to more buyers.

“eMarketers has ranked mobile as the number one area of opportunity for programmatic, yet very few platforms offer access to this volume of mobile video inventory, and even less can match the quality of AerServ’s publishers,” said Bob Walczak, general manager at BidSwitch. “We are thrilled to offer our partners and customers effortless access to that inventory.”

Marketers will be able to access AerServ’s supply through adtech firm MediaMath, which served as the company’s demand launch partner. AerServ is part of MediaMath’s OPEN program, which aims to connect buyers and sellers and enable collaboration between the best-of-breed in the media ecosystem.

“In response to ever-increasing demand for mobile RTB, we have been focused on ramping up our programmatic offerings, and are very pleased to partner with BidSwitch, the only infrastructure switch for RTB in the industry, to enable efficient programmatic buying of high quality mobile and mobile video ad inventory at scale,” said Josh Speyer, CEO of AerServ.