BMW has introduced a ride-hailing service in China to provide a challenge to Didi Chuxing – after becoming the first foreign company to be granted a ride-hailing operating license in the country.  

The premium service has launched in Chengdu, the capital city of the Sichuan province, and is part of BMW’s ReachNow carsharing brand, which launched last December with an electric car rental service in partnership with Chinese carsharing company EvCard.

“We are excited to offer our new premium ride-hailing service in Chengdu, one of the largest ride-hailing hubs in the world embracing mobility solutions for a sustainable urban future” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for Mini, Rolls-Royce, BMW Motorrad, customer engagement and digital business innovation BMW Group.

“Half our fleet of 200 BMW 5 Series are sustainable plug-in-hybrid vehicles and our highly skilled and trained drivers will ensure an exciting premium mobility experience.”