2023 Effective Mobile Marketing Awards winners revealed

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included


Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place


3DLook enters strategic partnership with Bershka

3DLook, which specialises in AI-powered mobile body scanning and virtual try-on solutions, has announced a strategic partnership with Bershka, a leading fashion brand under the Inditex (ITX) umbrella. The collaboration


UK Cyber Weekend online shopping spend up 5 per cent year-on-year – report

After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital


Giffgaff kits out Big Issue sellers with NFC-equipped phones for easier mobile payments

Giffgaff is providing the Big Issue with 250 refurbished phones, which the organisation’s frontline teams are distributing to new vendors, enabling them to increase their cashless sales. This will be the


UrbanThings and Littlepay roll out mobile payments on Newport Bus and Ipswich Buses apps

Transport tech firm, UrbanThings, and transit payments processing company, Littlepay, have announced the roll out of mobile payments on the Newport Bus and Ipswich Buses apps, using Littlepay’s tech. The


Toyota launches Grand Highlander campaign across Uber Eats and Rides

Toyota has launched a campaign for its 2024 Toyota Grand Highlander across Uber Eats and Rides. The holistic campaign uses Uber’s first-party data to engage audiences across multiple touch points. On Uber

Member Content Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, has announced the launch of a new platform to support its Nectar eShops proposition, powered by the leading


Acility and Cicicom transform Paros into “Europe’s first smart island”

Actility, which provides low-power wide-area networks (LPWAN) connectivity for the Internet of Things (IoT), and Cicicom, a Greek ICT company, have teamed up to turn the island of Paros, Greece


The Home Depot, launches ‘Merry & Bright’ shoppable content series on Vizio

Home improvement retailer, The Home Depot, is launching a shoppable content series, ‘Merry & Bright’, which will air exclusively on Vizio. The series, produced by Vizio, is hosted by Grammy-nominated American

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