What to expect from Future of Mobile Festival’s Mobile & App Masterclass?

In two weeks [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising


Vitabiotics launches TV ad for Pregnacare

Vitabiotics has launched its latest TV advert in the UK for its pregnancy supplement brand, Pregnacare. As a result, the 30-second creative, directed by One Represents photographer and director Billie


Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies

Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can


Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?

The Red Carnation Hotel Collection (RCH) Head of Social Media, Molly Peel, has been announced as Masterclassing’s Social and Influencer Masterclass keynote speaker. Taking place in London on 23 April


Data: Marketers face AI-induced anxiety around job security

Marketing and PR leaders are AI-induced anxiety around job security, sleepless nights over SEO volatility and landing PR coverage, new data has revealed. According to search-driven content agency No Brainer, which surveyed


WATCH: Matalan launches multi-million brand campaign in latest value push

Matalan has launched a multi-million-pound brand campaign, “We get you, and we’ve got you”, which centres around the brand’s family approach. In partnership with McCann Manchester, the campaign runs across


Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the


WATCH: EE teams up with footballers to launch ‘Support. It’s In Your Hands’ campaign

EE has launched its ‘Support. It’s In Your Hands’ campaign with the help of footballers Harry Kane, Mary Earps, Rachel Corsie, Sarina Wiegman, Bukayo Saka and Dion Charles. The campaign,


Who is Vodafone UK’s new CEO Max Taylor?

Vodafone has announced the appointment of Max Taylor as its new CEO. Taylor, who currently holds the position of Chief Commercial Officer, will take over from Ahmed Essam in his


Europe to adopt landmark AI law that ‘ensures safety’ while ‘boosting innovation’

The European Parliament has approved a provisional AI legislation that ensures safety and compliance with fundamental rights while boosting innovation. In an announcement, the trade body revealed the Artificial Intelligence

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