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LADbible Group names Mike Walsh as new Marketing Director
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LADbible Group names Mike Walsh as new Marketing Director

Mike Walsh, formerly VP of Integrated Marketing for Europe at VICE Media Group, has been named Director of Marketing at LADbible Group, effective immediately. In this new role, Walsh will

Snapchat expands ad offerings with ‘Sponsored snaps’
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Snapchat expands ad offerings with ‘Sponsored snaps’

Snapchat has announced it is expanding its ad offerings to capitalise on recent growth in its advertising business, with the launch of Sponsored Snaps. Traditionally, the Snapchat inbox has been

Sidemen joins EE for nation-wide gaming event
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Sidemen joins EE for nation-wide gaming event

EE has announced it aims to “gamify the nation” by launching the world’s “biggest playable arcade” at Brighton Pier and Wembley Stadium on 7 September. With the participation of Sidemen

Creative UK launches support fund for creative industries
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Creative UK launches support fund for creative industries

Creative UK has introduced a new funding initiative aimed at supporting game developers and other creative businesses in North East England. In collaboration with the North East Combined Authority, the

Deliveroo debuts new TV ad
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Deliveroo debuts new TV ad

Deliveroo has launched its new “Now Just Got Even Better” brand platform, debuting a new campaign and TV advert. The first TV ad, developed in collaboration with the firm’s agency

HMD launches retro Barbie flip phone in partnership with Mattel
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HMD launches retro Barbie flip phone in partnership with Mattel

HMD, the company behind Nokia-branded phones, has unveiled a Barbie-themed phone that comes with calls, texts and flip design, but no social media apps or internet.  Available for purchase in

Barclays names Simon Groves as new global brand director
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Barclays names Simon Groves as new global brand director

Barclays has named Simon Groves as its new Global Managing Director of Brand, Creative, and Media.  Groves joins the company from Virgin Media O2, where he spent nearly 25 years

Sky Media recruits Thinkbox director for new insights and measurement position
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Sky Media recruits Thinkbox director for new insights and measurement position

Sky Media has named Matt Hill as its new director of insight and measurement after a rigorous selection process. Starting in February, Hill steps into the role previously held by

Matalan leverages AI for hyper-localised audio adverts
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Matalan leverages AI for hyper-localised audio adverts

Home and fashion retailer Matalan has launched an innovative AI-powered audio campaign set to air across both linear and digital channels. The work was developed in collaboration with Havas Media

Avanti West Coast highlights safety in new campaign
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Avanti West Coast highlights safety in new campaign

Avanti West Coast has launched a new campaign that brings its station facilities to life, aiming to help people navigate stations safely. The ‘Take care. Get there’ campaign personifies lifts,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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