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Q&A: Mailchimp’s EMEA Chief Jim Ruddall on email, SMS & AI boosting its marketing strategy

Mobile Marketing Magazine caught up with Intuit Mailchimp’s Head of EMEA, Jim Rudall at the email marketing company’s 2024 From Here to There conference in London to discuss the three

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Ameca: Worlds most advance robot raises concerns over AI misuse

Ameca, the world’s most advanced human-shaped robot has raised concerns about the future of AI and has called for ethical guidelines and robust regulations to ensure AI benefits everyone. Speaking

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Spotify launches new in-house agency, Creative Lab

Spotify has launched a new in-house creative agency, Creative Lab. According to the streaming giant, the move has been launched to collaborate with brands and agencies, driving creativity and enabling

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Samsung Ads unveils Smart Outcomes solution

Samsung Ads Europe has launched a new machine-learning advertising solution for clients, ‘Smart Outcomes’, allowing advertisers to automatically optimise CTV campaigns. According to Samsung Electronic’s advertising arm, the move utilises

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Comment: Billion Dollar Boy CEO on the rise of influencers in politics 

By Thomas Walters, Europe CEO and Co-Founder of Billion Dollar Boy Politicians using influencers is a tale as old as time. From John F Kennedy (JFK) being endorsed by Frank Sinatra

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Cannes Lions 2024: Industry experts reveal top priorities

Mobile Marketing Magazine asks industry experts about the key themes that should take priority as they prepare for the biggest celebration in marketing, Cannes Lions. Subscribe to Mobile Marketing Magazine

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OpenAI names ex-Twitter and Instagram VP Kevin Weil as CPO

OpenAI has appointed Kevin Weil as its new Chief Product Officer. In his new position, Weil will lead a product team focused on applying the AI company’s research to products

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Voodoo acquires BeReal for €500m

Photo sharing app BeReal has been acquired by French app developer Voodoo for €500 million. The move, which marks Voodoo’s continued expansion into consumer apps, will be well-positioned to maximise

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Apple integrates ChatGPT into iPhone to enhance AI capabilities

Apple has launched a range of new AI-powered features through a new partnership with OpenAI. At the technology giant’s annual Worldwide Developers Conference in Cupertino, California, Apple executives unveiled “Apple

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Spotify encourages Gen Z to vote in General Election in new campaign

Spotify has launched a new three-week campaign to encourage Gen Zs to vote in the upcoming UK General Election, on 4 July. As part of the campaign, the streaming giant

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