Channel 4 has launched its first freemium Christmas app.
The Snowman and The Snowdog app features the well-loved Christmas characters navigating their way to the North Pole.
The iOS and Android app builds on last year’s successful The Snowman game, which saw more than 1m downloads and some users playing for 80 hours in total. Players of the new game can buy shortcuts and pay to customise their gameplay, with in-app purchases charged to their phone bill. Spend is capped at £20 per player to 'avoid bill shock'.
Channel 4 has committed to the freemium model as a way to bring together ‘both the public and commercial value of Channel 4’s TV brands as its games portfolio grows’.