Global app spending surpassed $196m on the App Store and Play Store combined – excluding Android revenue in China – on Christmas day 2017, up 12.3 per cent from the
55 per cent of total mobile publisher revenue comes from advertising, with 31 per cent of this revenue coming through mobile video ads. According to a survey of the top-grossing
SLA Mobile has partnered with Glwan, one of the premier Arabic app stores to facilitate carrier billing with Middle Eastern mobile network operators, opening up a range of in-app, digital
64 per cent of all revenue generated free-to-play mobile game comes from just 0.23 per cent of the players. Thats according to a report from Swrve, based on user data
Despite the boost in profile NFC payment systems have received from the launch of Apple Pay, Google has elected to stop accepting digital purchases through its Google Wallet API system.
The Asia Pacific market accounts for half the mobile gaming market, and will continue to grow as mobile adoption increases, a study suggest. Overall mobile gaming and gambling revenues are
Twitter is testing a buy button that will enable users to discover and buy products directly from tweets on the social network. Testing is initially limited to a small group
NativeX has launched a mobile ad format for iOS and Android games which deep-links directly to the games store to encourage players to make in-app purchases. Users will also have
Twitter has unveiled a raft of new features aimed at advertisers today, with the roll out of mobile app install ads leading the pack. The ads, which have been beta
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support