Channel 4 Archives - Mobile Marketing Magazine

Channel 4

Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the

Channel 4

Three celebrates Gogglebox sponsorship with social media prize game

The ‘Lingo Bingo’ game, which is part of a larger integrated campaign, aims to reward the common mobile behaviour of ‘second screening’ by asking viewers play a spot of bingo on their mobile devices while watching the show

Channel 4

Channel 4 unites with supermarkets to take stand against racism in solidarity with Sainsburys

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco, and Waitrose & Partners have teamed up with Channel 4 to unite against hate, airing ads carrying the hashtag #StandAgainstRacism one after the other

Channel 4

The Body Shop teams up with Channel 4 to put the spotlight on female youth homelessness for Christmas campaign

The ‘Unseen Kingdoms’ campaign, which kicks off simultaneously on Channel 4 and E4 tonight (20 November) at 8:10pm, will tell the stories of young women through spoken-word poetry from Rasheeda Page-Muir across Channel 4’s linear, digital, and social channels

Channel 4

Channel 4 enters programmatic partnership with The Trade Desk

The Trade Desk will offer access to Channel 4’s inventory programmatically, giving advertisers the means to target 23m viewers across connected TV and other devices

Channel 4

Movers and Shakers: Sublime, Channel 4, Yolt, Programmai, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Channel 4

BBC, ITV, Channel 4 invest £125m in attempt to fend off Netflix, Amazon

The BBC, ITV, and Channel 4 have come together with telecoms infrastructure firm Arqiva to invest in Freeview over the next five years, in the hopes of staving off the

Channel 4

BBC, ITV, Channel 4 in talks to create joint streaming service to rival Netflix, Amazon

The BBC, ITV, and Channel 4 are reportedly in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK.

Channel 4

Channel 4 links up with Europe to fight Google and Facebook

UK broadcaster Channel 4 has joined an alliance of Europes biggest television channels to run commercials across its video-on-demand services, in a move that attempts to combat Google and Facebooks

Channel 4

Stand Up To Cancer 2017 brings in Fonix for text donations

Cancer Research UK has enlisted mobile payments company Fonix to deliver a text-to-donate platform for Stand Up To Cancer 2017 – a joint national fundraising campaign from Cancer Research UK

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Channel 4

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