Moburst

CocoaChina Partners with InMobi

Alex Spencer

Fishing JoyMobile ad network InMobi has signed a strategic partnership with CocoaChina, owner of the Fishing Joy app franchise, and its parent company Chukong Technologies, the top mobile game publisher in China.

“This partnership will help us to better monetise our userbase of over 100m game consumers through features such as a rich library of ad formats, analytics, and access to top advertisers worldwide,” said Li Jian, Director of Inventory, CocoaChina. “We also aim to attract more developers to our platform as a result of this partnership, who will also look to InMobi and its new ad formats that increase click through rates by up to 50 per cent.”

In September, InMobi's network in China saw an 84 per cent increase in mobile ad  impressions, while in-app advertising grew by 86 per cent.