EE anticipates ‘busiest weekend ever’ for data consumption

EE has anticipated its busiest weekend ever for data consumption amid the summer of sports.

In a busy weekend for British sports, which will see England play in the Euro 2024 quarterfinals, Formula One at Silverstone, Women’s T20 cricket, international rugby, and Wimbledon tennis, the telecoms giant expects data consumption to reach an all-time high.

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Examining its network performance across major UK sporting events, the company identified rapid growth in data usage at Silverstone.

During the 2023 four-day race weekend, fans used over 88 TB of mobile data, with 4G data volumes nearing 70,000 gigabytes and 5G data close to 18,000 gigabytes, marking increases of 20% and 100% from 2022, respectively.

BT Group Chief Networks Officer, Greg McCall, said: “Forget Verstappen, one of the fastest things at Silverstone this year will be our mobile network. Growing data usage demands a growing network and we’re proud to be investing ahead of the curve for EE customers.

“Attending the British Grand Prix at Silverstone is an absolute must for all motorsport fans, and now – thanks to the enhanced network performance – they can stay connected to all the drama, adrenaline, and passion the race is famous for.”

EE added that it continues to invest in improved coverage at the UK’s major sporting locations.

Silverstone is the latest venue to receive significant network upgrades, with EE supporting various major events across the UK annually.

Earlier this year, Wembley Stadium experienced major mobile data usage during single-day events, with the FA Cup and UEFA Champions League Finals driving 4.23 TB and 5.29 TB of data usage, respectively.