Google AdWords has introduced two features to help advertisers identify product data gaps and measure the competitiveness of their shopping campaigns.

Product status reporting is aimed at helping to recover potentially lost shopping traffic by letting advertisers know if their shopping campaign includes products not eligible to serve. The diagnostics report included within the feature helps to identify aggregate product status – whether products are ‘ready to serve’ or ‘disapproved’ – and can also be used to see performance of campaigns.

In addition, Google has introduced a metric that shows how often a shopping ad is at the top of search results. According to the tech giant, the left-most ad on mobile shopping results gets up to three times more engagement from shoppers. So, Google decided to introduce a metric for these so-called ‘absolute top’ impressions. These impressions include ads from the shopping carousel on Google search results, and is available for both shopping ads and local inventory ads.