iAd Crosses the Border into Latin America
- Wednesday, January 14th, 2015
- Share this article:
Apple has brought its mobile ad offering, iAd, to Latin America for the first time.
Working with Internet Media Services (IMS) as its exclusive reseller, iAd will initially be available in Brazil and Mexico, which have been identified as the fastest growing markets in the region.
Over time, Apple intends to expand iAd across the rest of the region, but no specific time frame was given. 
“We are thrilled to help brands with a Latin American presence navigate Apple’s comprehensive advertising platform,” said Gastón Taratuta, CEO and founder of IMS. “iAd’s rich, engaging user experience provides an unparalleled opportunity to reach and serve customers through finely-tuned targeted messages in each country. With this partnership, advertisers will not only be able to access the fast growing digital and mobile markets in Brazil and Mexico, but also target Apple consumers in these regions for the first time.”
Want more like
this to your inbox?
You might also be interested in
