iAd Archives - Mobile Marketing Magazine

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iAd Shutdown: The Industry Reacts

This Thursday sees the final shutdown of Apples iAd network, its in-app advertising platform that existed to help app developers and publishers monetise their work. Apple initially shut down the

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iAd Prepares Developers for Impending Shutdown

Apple has issued a reminder to developers of the impending shutdown of its iAd App Network and related ad services, which will bring to an end any existing monetisation revenues

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Apple Shuts Down iAd Sales Business

Six years after the launch of iAd, Apple is reportedly abandoning its ad sales business. The iAd sales team will be shuttered, with staff offered buyouts, according to BuzzFeed News

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Sky Partners with Time UK for First Apple News Campaign

Sky has partnered with Time UK to run its first campaign on Apple News. The campaign, promoting Skys on-demand box sets, will appear in NME and Uncut stories on the

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Apples iAd Platform Adds iTunes Radio to Programmatic Inventory

Apple is extending its iAd mobile advertising network to include its web streaming service iTunes Radio, enabling marketers to purchase ads for the service programmatically that can be targeted through

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iAd Crosses the Border into Latin America

Apple has brought its mobile ad offering, iAd, to Latin America for the first time. Working with Internet Media Services (IMS) as its exclusive reseller, iAd will initially be available

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Yahoo Mobile Ad Revenues to Overtake Twitters in 2015

Yahoos US mobile ad revenues are set to overtake Twitter next year to become the third largest in the country, according to eMarketer forecasts. Overall, US mobile ad spend is

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Rubicon Project Confirms Programmatic Partnership with Apple

Following the news being revealed early in a leaked press release last week, ad tech company Rubicon Project has confirmed it is partnering with Apples iAd platform to bring real-time

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Apple Prepping iAds for Programmatic Buying

Apple is readying itself to open its app advertising inventory to programmatic buyers, according to a hastily-deleted press release published by ad tech company Rubicon Project. The release announced the

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Apple Pay Could Give iAd a Buy Button

As Apple Pay finally launches in the US, reports suggest that Apple is planning to incorporate the platform into its iAd mobile ad network. According to Digiday, this will take

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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