Infographic: Mobile Programmatic Grew 430% in 2015
- Friday, April 1st, 2016
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Spending on mobile programmatic grew by an amazing 430 per cent over the course of 2015, according to new figures shared by audience intelligence firm NinthDecimal, as new industries invested increasing amounts in targeting mobile users.
Beyond the huge growth, there were shifts in what verticals were spending the most in programmatic, with consumer packaged goods, healthcare and education all increasing their share of spend significantly over 2015.
You can find these facts and more in the infographic below.