Mobile advertising platform InMobi has acquired AerServ, a mobile mediation and revenue management platform, for $90m (£67m) in cash and stock.

With the acquisition, InMobi has created the ‘industry’s first mediation platform with unified programmatic auction for mobile in-app publishers’ – with an aim of enhancing monetisation for publishers around the world, as well as enhancing the InMobi Exchange.

“This acquisition fits in perfectly with our global strategy to bring best-in-class technology for premium publishers and driving mobile programmatic video revenues to them,” said Abhay Singhal, co-founder and CRO at InMobi. “Our combined entities will double our headcount in the US while establishing a product and tech hub for InMobi in Los Angeles, a hotspot of innovation for media and video content.

“We are two profitable companies combining forces in North America and this will further cement our leadership position in video advertising, enabling us to continue investing heavily.”

Together, InMobi and Aerserv boast over 90 per cent viewability and more than 70 per cent video completion rate. AerServ also brings over 75 demand side platforms, exchanges, and agencies from around the world to the table.