LG has penned a deal with Microsoft which will see the South Korean electronics company use Microsoft’s Azure cloud and artificial intelligence (AI) technologies alongside its future self-driving software.

Microsoft’s AI expertise will be applied to LG’s Advanced Driver Assistance Systems (ADAS), Driver-Status Monitoring Camera (DSM) and multi-purpose front camera products and incorporate Microsoft’s virtual assistant solution in LG’s infotainment systems.

LG also plans to build digital development and testing grounds. Meanwhile, Microsoft Azure will be implemented to reduce the time taken for LG’s self-driving software to learn and evolve. Furthermore, LG’s vehicle infotainment systems will gain Azure’s voice-enabled virtual assistant solution.

“Our expectation is that the combination of Microsoft’s advanced cloud infrastructure with LG’s fast-growing automotive components business will accelerate the self-driving auto industry as a whole,” said Kim Jin-yong, president of LG’s Vehicle Component Solutions Company. “We’re confident that the combination of Microsoft and LG technologies will create a new benchmark in autonomous auto AI.”

Sanjay Ravi, general manager for automotive industry at Microsoft, added: “Together LG and Microsoft can help shape the future of transportation. Working together, we can empower automakers to deliver differentiated mobility experiences, create new services and revenue opportunities, and to build safer, more intelligent and more sustainable vehicles.”