Lufthansa has linked up with IBM Watson Advertising to launch an AI-powered ad experience which enables consumers to interact with the German airline.

With the interactive ads, powered by IBM’s AI computer system Watson, consumers are able to ask Lufthansa general airline questions and interact with travel content across 15 European destinations. The ads feature a ‘destination explorer’ which showcases each location and offers the users local travel facts and tips about different cities, as well as image galleries, videos, and the option to click-through to flight booking.

“Lufthansa continues to drive value to the consumer through the use of new and innovative technologies such as AI, both on our aircraft and off,” said Benita Struve, director/head of marketing communications & campaigns at Lufthansa. “This marketing campaign not only inspires exciting travel, it also utilises the most innovative methods to provide a personalised experience.”

The Lufthansa Watson Ads campaign – part of the airline’s #SayYesToTheWorld campaign – is available on weather.com, The Weather Channel app, and across Lufthansa’s digital advertising ecosystem. Featured cities include Athens, Barcelona, Berlin, Budapest, Copenhagen, Florence, Frankfurt, Krakow, Milan, Munich, Oslo, Paris, Prague, Rome, and Stockholm.