TikTok famous pre-loved luxury reseller, Luxe Collective, has appointed Andy Hamilton as its new Chief Trade Officer.

Hamilton has over 20 years of experience, with 14 years spent at Adidas, most recently serving as Director of Sales Development.

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Hamilton will be responsible for developing trade and e-commerce strategies, working alongside the company’s CEO, Ben Gallagher, CPO, Joe Gallagher and COO, Oliver Millar.

His appointment to Luxe Collective comes ahead of a busy year for the British reseller, which is preparing for expansion, following investment from Steven Bartlett on BBC’s Dragon’s Den.

Commenting on the appointment, CEO Ben Gallagher said: “Andy’s appointment has been a great moment of reflection. The realisation that this business, which originated in the spare bedroom of mine and Joe’s parent’s house, now holds appeal for such high-calibre talent – it’s crazy.

“We’re excited about Andy joining our team and anticipate leveraging his seasoned knowledge to propel the brand forward. To think I was purchasing Adidas products as a teenager and now, we’re collaborating with the person who once directed those sales, it’s honestly surreal.”

Hamilton added: “I’ve been keeping an eye on the successful growth of Luxe Collective for several years so to be asked to join and play an active role is a genuine honour.  I hope to be able to help provide some of the necessary experience and leadership qualities in 2024”

Recently, we sat down with Gallagher to discuss the brand’s journey, innovative but “attention-seeking” marketing strategies and embracing controversy.

Read the full interview HERE.