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Paul UK to launch mobile payments and loyalty app

Michael Somerville

French bakery chain Paul UK, has partnered with mobile payments and loyalty firm Yoyo, to help deliver its new mobile payments app which will allow customers to accrue and reedem loyalty points when they buy products at a Paul shop.

The Paul UK app, which replaces its La Carte Noir loyalty card scheme, will be available to download from 20 May 2019. For customers to pay via the app they will need to link their credit/debit card to the app which will generate an in-app QR code. The QR code will then be scanned at the till by a staff member.

Yoyo’s commerce API will allow Paul to capture anonymous customer basket data at the point-of-sale which allows the bakery to analyse and segment purchasing behaviour and deliver personalised rewards and offers.

New customers will be given 1,000 points when they download the load - the equivalent of spending £10 - and will be rewarded with further points when they refer a friend.

Maxime Holder, managing director and chairman of Paul, commented, “Launching a mobile payment and loyalty app is an instrumental tool for building on overall customer experience across our 37 UK shops. It allows us to take our existing rewards card, La Carte Noire, into the digital age with Yoyo; making in-store payment fast and easy; whilst recognising personal purchasing behaviour, so that we can tailor our rewards accordingly.”

Troubled cafe chain Patisserie Valerie recently announced it was working with Yoyo on a similar loyalty and mobile payments solution.