Pinterest Doubles Buyable Pins to 60m

buyable pin pinterestSocial network platform Pinterest launched Buyable Pins at the start of July, enabling users to buy items they saw on the networks style collages directly from the site. The launch was obviously successful, as the company is now doubling the amount of Buyable Pins available, up to over 60m.

The mobile-first monetisation solution is designed as a way for brands to drive incremental sales at no extra cost, and as part of the expansion Pinterest is rolling out the functionality to a new set of commerce platforms, including Bigcommerce, IBM Commerce and Magento.

Existing launch partners Demandware and Shopify are also rolling out new Buyable Pins from thousands of new merchants, including notable brands such as Bloomingdales, DVF, Wayfair and Steven Alan.

Pinterest has seen strong results from the Buyable Pins, with Shopify merchants seeing conversion rates of up to two times higher compared to other pins on mobile. 93 per cent of Pinterest members use the network to plan purchases, and 87 per cent have made purchases because of Pinterest.

“Pinterest is turning into the go-to destination for todays progressive shopper who expects instant gratification with exceptional experiences,” said Deepak Advani, general manager of IBM Commerce. “Our collaboration will let retailers deliver a complete commerce experience by presenting Buyable Pins to shoppers right at that moment of inspiration.”