Pacsun has launched a new advertising campaign, titled “Better in Baggy”.

Pacsun’s new ad highlights its fall lineup featuring its popular loose, wide-leg jeans and includes a range of new items from existing collaborations and collections.

In collaboration with social media giant, Pinterest, the fashion retailer organised a cozy, camp-themed retreat in the picturesque Hudson Valley, NY, where parts of the campaign were filmed.

The event was attended by influencers, content creators, campaign cast members, and friends of the brand.

The overnight experience included relaxed outdoor activities, denim customisation sessions, swimming in Pacsun gear by the pool, live music by Pacsun Collective artist Ronnie Watts, and a movie night.

Notable guests included Gabrielle Richardson, Caitlin Augusta, Eden Masliah, Corine Collado, among others, the company revealed.

Meanwhile, the retailer also took over its Soho Flagship store for an action-packed day of activities.

As a result, attendees checked out the latest Fall collection, featuring the highly anticipated baggy denim styles, and personalised their outfits at DIY and embroidery stations.