Pinterest boosts executive team with Amazon Ads and Meta hires

Pinterest has appointed two key hires to bolster its UK sales team.

The social media giant has named Caroline Orange-Northey as Director of Retail Sales, joining from Amazon Ads where she spent nine years on the UK leadership team, overseeing vertical teams in fashion, consumer electronics, sports, home, and luxury.

With over two decades in media, her expertise spans radio, outdoor, cinema, streaming TV, gaming, print, digital, live sport, sports rights and marketing partnerships.

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Commenting on her appointment, Orange-Northey said: “I’m excited to join Pinterest during this crucial phase of the company’s growth. Pinterest has impressed me with its exceptional product offerings, which now enable a comprehensive end-to-end customer journey.

“Starting from where inspiration strikes, Pinterest guides users through their decision-making process, ultimately leading to sales. It’s like the happiest corner of the internet, and as someone who is relentlessly upbeat, this opportunity feels like the perfect fit for me. I’m eagerly looking forward to diving in and making a positive impact.”

Meanwhile, Naureen Mohammed joins the social media giant as Director of CPG Sales from Meta, where she served as head of CPG marketing, EMEA.

She has over 25 years of experience working at global giants like Johnson & Johnson and Unilever.

Mohammed added: “I couldn’t be more thrilled to join Pinterest, a tranquil haven on the internet that is truly aligned with my personal values of inclusivity and representation. I’m eager to harness its unique power to connect CPG consumers with the products and brands they love, turning discovery into delight and inspiration into action.”

Both Orange-Northey and Mohammed will report to new Pinterest UK MD Beth Horn, who joined from Spotify in June.