Online real estate giant Rightmove has landed the headline sponsorship for ITV’s popular primetime music show, The Voice.

This new deal arrives just as a new series of the show is set to premiere.

The sponsorship will introduce a series of custom idents during The Voice’s ad breaks.

Rightmove’s ‘Believe It’ brand platform, which encourages people to make their ‘right move,’ aligns with the show’s central themes of self-belief and confidence.

“The Voice UK is one of ITV’s most loved programmes, and its core message of belief aligns perfectly with our mission at Rightmove, to give everyone the belief that they can make their move,” Matt Bushby, Chief Marketing Officer at Rightmove, said in a statement. 

“This sponsorship offers us a unique opportunity to reach millions of viewers, reinforcing our leadership in the property market while inspiring confidence in people looking to move during the busy Autumn selling season.”

Designed by the creative agency Neverland, the partnership will be prominently featured across ITV1, ITVX, social media, and online platforms. 

In addition, media planning and buying were managed by Wavemaker UK.

“We can’t think of a more harmonious partnership to bring to life the power and optimism of ‘belief’ than Rightmove and The Voice,” Josh Harris, Managing Director at Neverland, added. 

“The sponsorship aligns perfectly with Rightmove’s ‘Believe It’ brand positioning which we launched in September 2023, inspiring people to make their move this autumn.”