Ebay UK extends Love Island pre-loved partnership to All Star season

Ebay UK has extended its partnership with ITV reality show, Love Island to bring its sponsorship to a new All Stars Season. The move expands on the resale marketplace’s relationship


Deliveroo and Burger King sponsor new ITV drama

ITVX and Burger King have launched a new film spotlighting the dedication of delivery drivers during the winter season. In time for the launch of its historical drama series ‘The


ITV launches advanced advertising platform

The platform, developed by Amobee, took nearly 50,000 hours of development work and has been operating internally as an in-house ‘concierge’ solution


ITV announces addressable TV ad platform

Planet V will enable advertisers and agencies to control the purchasing of their campaigns across the ITV Hub


BritBox welcomes the agency partners that will support its service

The TV streaming service from the BBC and ITV has chosen the agencies that it hopes will drive it forward


Channel 5 and Comedy Central join BritBox ahead of launch

Britbox, the TV streaming service from the BBC and ITV, has welcomed Channel 5 and Comedy Central ahead of its launch


Ocean inks deal with ITV to show Rugby World Cup on its DOOH screens

Digital out-of-home (DOOH) media firm Ocean Outdoor has struck a deal with ITV Sport to broadcast highlights and live England games from the Rugby World Cup in Japan. Under the terms


ITV partners with Meetrics on video viewability measurement

The UK’s biggest commercial broadcaster ITV has turned to Meetrics, an advertising measurement and analytics firm, for advertising campaign delivery validation for video on demand (VOD) advertising across its ITV


ITV links up with Amobee on tech licensing and innovation

UK commercial broadcaster ITV has entered into a partnership with Amobee, an ad tech company, for end-to-end programmatic buying and selling of video on the ITV Hub, ITV’s video on


BBC and ITV finally set to launch Netflix rival in the UK

The BBC and ITV, the UK’s two largest broadcasters, are in the final stages of talks over the creation of a subscription-based streaming service to challenge Netflix in the UK.

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