ITV

ITV aims to recover lost ad revenue with new affiliate marketing tool
ITV

ITV aims to recover lost ad revenue with new affiliate marketing tool

ITV is taking steps to recover lost advertising revenue by launching its new consumer-focused affiliate marketing platform and online shopping tool, ITV Kerching. Powered by Kindred, the browser extension helps

Rightmove takes the lead as headline sponsor for ITV’s The Voice
ITV

Rightmove takes the lead as headline sponsor for ITV’s The Voice

Online real estate giant Rightmove has landed the headline sponsorship for ITV’s popular primetime music show, The Voice. This new deal arrives just as a new series of the show

Ebay UK extends Love Island pre-loved partnership to All Star season
ITV

Ebay UK extends Love Island pre-loved partnership to All Star season

Ebay UK has extended its partnership with ITV reality show, Love Island to bring its sponsorship to a new All Stars Season. The move expands on the resale marketplace’s relationship

Deliveroo and Burger King sponsor new ITV drama
ITV

Deliveroo and Burger King sponsor new ITV drama

ITVX and Burger King have launched a new film spotlighting the dedication of delivery drivers during the winter season. In time for the launch of its historical drama series ‘The

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ITV

ITV launches advanced advertising platform

The platform, developed by Amobee, took nearly 50,000 hours of development work and has been operating internally as an in-house ‘concierge’ solution

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ITV

ITV announces addressable TV ad platform

Planet V will enable advertisers and agencies to control the purchasing of their campaigns across the ITV Hub

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ITV

BritBox welcomes the agency partners that will support its service

The TV streaming service from the BBC and ITV has chosen the agencies that it hopes will drive it forward

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ITV

Channel 5 and Comedy Central join BritBox ahead of launch

Britbox, the TV streaming service from the BBC and ITV, has welcomed Channel 5 and Comedy Central ahead of its launch

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ITV

Ocean inks deal with ITV to show Rugby World Cup on its DOOH screens

Digital out-of-home (DOOH) media firm Ocean Outdoor has struck a deal with ITV Sport to broadcast highlights and live England games from the Rugby World Cup in Japan. Under the terms

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ITV

ITV partners with Meetrics on video viewability measurement

The UK’s biggest commercial broadcaster ITV has turned to Meetrics, an advertising measurement and analytics firm, for advertising campaign delivery validation for video on demand (VOD) advertising across its ITV

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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