Samsung has enlisted television presenter Fearne Cotton and footballer Raheem Sterling in its new festive Galaxy S3 advert.

The campaign, developed by creative agency Mother, showcases the specifications of the Galaxy S23, which includes “super fast processing speed”, “long battery life” and “smart brightness” in the theme of a nostalgic mid-naughties ad for music compilation CDs.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

Samsung Marketing and Omnichannel Director Annika Bizon said: “The naughties are back. With the decade that fashion forgot back in vogue.

“We thought there was no better way to introduce the S23 FE than delving into noughties’ music history. While subtly reminding everyone how our smartphones have made everything today much more convenient.”

Last year, the global electronics giants unveiled the pair as celebrity brand ambassadors.

At the time, Cotton said: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”

Sterling added: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society.”

The news comes as Samsung predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”.