Samsung has launched a new campaign targeting a new generation of adventurers.

In partnership with BBH Singapore, the new campaign showcases how the telecom giant’s Galaxy S24 Ultra, with its Galaxy AI, can capture and enhance travels in richer detail.

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The campaign features a series of films, out-of-home displays and social media executions, showcasing Samsung Galaxy’s AI features like Photo Assist, Instant Slow-mo and Circle to Search with Google.

In the films, common travel queries are brought to life: “What am I eating?”, “What’s the story behind this sculpture?”, and “Where am I?”—all easily answered by the new Circle-To-Search with Google feature.

Meanwhile, the social and digital out-of-home campaigns address another universal travel issue: imperfect photos.

From photobombing cranes to seaweed in beach pics and poor lighting, Galaxy AI helps to enhance images and preserve memories as you experience them, Samsung has claimed.

BBH Singapore, Chief Creative Officer, Sascha Kuntze said: “Following a successful launch as Samsung Mobile’s leading global creative agency for its flagship mobile, we’re thrilled to launch the next phase of this campaign. We wanted to seize this moment when Gen Z travellers are about to go explore the world.

“After experiencing the incredible capabilities of Galaxy AI first hand, we knew this was the perfect opportunity to showcase its benefits and position the S24 Ultra as the ultimate travel companion.”