Audio recognition app Shazam has launched a new advertising platform called Resonate, aimed at creating a stronger link between the app and television viewing.

The integrated sales solution gives TV networks access to Shazams technology and user base, enabling brand partners to capitalise on audience passion for content to increase engagement and awareness. At launch, Resonate has already partnered with AMC, A+E, Dick Clark Productions and Fuse.

The Resonate platform enables networks to offer advertisers the ability to include enhanced content on Shazam specifically related to a show, and has features that enable the app to be used to drive tune-in to the networks and provide retargeting information about which shows consumers have Shazamed.

“Advertisers are demanding new solutions that reach beyond the viewing experience and into the hearts and minds of the television audience,” said Jonathan Verk, executive vice president of strategic partnerships & head of television at Shazam. “Resonate helps advertisers leverage those audiences in a way thats immersive, additive and supportive to increasing tune-in and driving new revenue.”