Summits Yellow

Snap reportedly lays off two dozen employees

Tim Maytom

Snapchat parent Snap Inc has laid off roughly two dozen people across eight different teams this week, according to news publisher Cheddar. The layoffs were largely centred on Snap's content division, with some also taking place in Snap's engineering and partnership teams.

Snap has reportedly confirmed the cuts, but declined to comment further. Cheddar's report, which cites people familiar with the matter, suggests that a handful of employees in the firm's New York and London offices were also asked to relocate to the company's Los Angeles headquarters.

The layoffs come at a difficult time for Snap. The firm has been fighting to revive stagnant user growth, and recent redesign of the app has proved unpopular with users in the limited areas where it has been released.

The redesign was intended to make the app less confusing for users by separating out peer-to-peer communication from content distributed by publishers, as well as adding a Facebook-like feed of video content. However, recently leaked stats suggest that the app's publisher driven features are markedly less popular than its communication tools, which could prove damaging to Snap's status as a platform for advertisers.

The content division includes editors who curate user-submitted content into events, as well as those working with publishing partners like BuzzFeed and NBC to create original videos for the app. Snap recently said that it will use human moderation to ensure that all user-submitted content that is placed in the new video feed will be reviewed, in an effort to avoid the kind of brand safety issues that have plagued Facebook and YouTube.