Snapchat follows Google and Meta with ROI Hunter partnership

Snapchat has announced a new partnership with ROI Hunter, a product performance management (PPM) tool, aimed at providing e-commerce marketers with actionable product insights.

Snap is now the third ad platform to integrate with ROI Hunter, joining Meta and Google, and these enhanced capabilities are expected to deliver improved results for retailers leveraging Snapchat to engage and drive action from its unique audience.

ROI Hunter, which currently manages over $2 billion in paid advertising spend, is the largest platform globally for managing product performance.

The technology offers retailers real-time product performance analytics, providing each department with consistent, easily accessible, and understandable data to assess profitability and costs, ultimately driving success at scale.

The partnership will initially launch in the UK, Saudi Arabia, United Arab Emirates and Bahrain, boosting Snapchat’s performance for retailers through dynamic product advertising.

This collaboration also positions both Snapchat and ROI Hunter for continued revenue growth through enhanced product capabilities and innovation in the latter half of 2024 and into 2025.

Ronan Harris, President of EMEA at Snap Inc, stated, “We’re happy to be partnering with ROI Hunter, an innovator in product performance marketing.

“Together we will further enable retailers on Snapchat to make smarter decisions and optimise their campaigns. Across recent trials, we’ve seen strong improvements in performance, with clients already seeing greater return on ad spend.”

Karel Schindler, Founder & CEO of ROI Hunter, added, “We’re very excited to partner with Snapchat. Their platform is at the forefront of reaching audiences around the world, and we look forward to working with them to strengthen the performance of their retail promotions.

“Using SKU-level performance data, we’ve driven substantial success during each initial trial with Snapchat retailers, and the road ahead offers numerous opportunities for continuing to advance that success.”