MediaMath and White Ops join forces to fight ad fraud

Programmatic advertising firm MediaMath has teamed up with White Ops, a cybersecurity company, in a bid to protect advertisers, agencies, and publishers from bots. The partnership is aimed at providing


Selling fake followers and likes is illegal, New York settlement finds

New York state attorney general Letitia James has reached a precedent-setting settlement with Devumi LLC and related companies, who were accused of selling fake social media followers and activity on platforms


Facebooks bot Discovery tool goes live in the US

Today sees the US launch of Facebook’s bot Discovery tool, announced at F8 back in April. It allows users to find bots and businesses on Messenger. Tap on the ‘Discover’


Massive Star Wars Network of Bots Uncovered on Twitter

A large number of Twitter users are bots, according to research. The research, from two computer science researchers at University College London (UCL), reported by the BBC found there were


Ad Fraud Prevention Company Zvelo Introduces Free Bot Detection Service

Zvelo, a content categorisation, brand safety and ad fraud prevention company, has introduced a free bot detection service that enables businesses to gain better understanding of the impact of their


2016: The Year in 36 Posts

As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January.


Google Snaps up API.AI

Google has acquired API.AI, which specialises in tools that help developers build bots that are able to decipher the nuances in everyday language and enable them to engage in more


Maxifier Releases Ad Fraud Detection Solution

Performance optimisation firm Maxifier has released a new ad fraud detection solution that enables marketers to detect fraudulent inventory as part of its buy-side optimisation platform, Admax Trade. Click fraud


Tinder Users at SXSW Fall for a Robot in Marketing Stunt

Tinder users at this years South by Southwest (SXSW) festival have found themselves part of a clever marketing stunt as they were seduced by a chatbot promoting a new film


Video Viewability Rises and Fraud Falls for Q4 2014

Video viewability rose nine per cent on the previous quarter, hitting 39 per cent, while ad fraud for video ads dropped five per cent, from 15 to 10 per cent

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