Gamelight

Member Content Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 
Gamelight

Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 

Overview  South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets.  This article focuses on Merge Sweets, a

Gamelight Effect: Revolutionising the Rewarded UA Industry
Gamelight

Gamelight Effect: Revolutionising the Rewarded UA Industry

Gamelight’s innovation in rewarded user acquisition (UA) is transforming the mobile gaming industry. What was once a niche marketing method has now become a key strategy for game publishers, thanks

Member Content Gamelight Over-Delivers D30 ROAS by 246% for Sunshine Island by Stillfront Group
Gamelight

Gamelight Over-Delivers D30 ROAS by 246% for Sunshine Island by Stillfront Group

In a recent campaign, game development company Stillfront Group partnered with user acquisition company Gamelight to scale the user base for their farming simulator mobile title, Sunshine Island. The campaign

Member Content Case Study – SuperPlay’s $500,000 daily spend on Gamelight
Gamelight

Case Study – SuperPlay’s $500,000 daily spend on Gamelight

User acquisition company Gamelight and game developer SuperPlay have teamed up to promote their hit titles, Dice Dreams and Domino Dreams. During collaboration since 2022, SuperPlay and Gamelight have partnered

Member Content Gamelight ranks among Top 5 ad networks globally, Singular’s analysis reveals
Gamelight

Gamelight ranks among Top 5 ad networks globally, Singular’s analysis reveals

The German user acquisition company has been making a lot of headlines lately in the mobile market space. Previously, the Singular Market Snapshot showed that Gamelight covers 12% of ad

Member Content Gamelight: $1 Billion-Dollar Triumph in 1 Year
Gamelight

Gamelight: $1 Billion-Dollar Triumph in 1 Year

In the fast-paced realm of mobile marketing, you should have your eyes on Gamelight. The user acquisition platform is set to hit an impressive $1 billion in revenues in 2024,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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