In-app Purchases

Mobile gamers spend more than £40 a year on in-app purchases

Deloitte forecasts that the UK mobile gaming market will be worth £1bn this year

In-app Purchases

Worldwide app spend reached nearly $200m on Christmas day

Global app spending surpassed $196m on the App Store and Play Store combined – excluding Android revenue in China – on Christmas day 2017, up 12.3 per cent from the

In-app Purchases

More than half of mobile publisher revenue comes from ads, driven by video

55 per cent of total mobile publisher revenue comes from advertising, with 31 per cent of this revenue coming through mobile video ads. According to a survey of the top-grossing

In-app Purchases

SLA Mobile Partnership Brings Carrier Billing to Arabic Customers

SLA Mobile has partnered with Glwan, one of the premier Arabic app stores to facilitate carrier billing with Middle Eastern mobile network operators, opening up a range of in-app, digital

In-app Purchases

Nearly Two Thirds of Mobile Games Revenue Comes from 0.23 Per Cent of Players

64 per cent of all revenue generated free-to-play mobile game comes from just 0.23 per cent of the players. Thats according to a report from Swrve, based on user data

In-app Purchases

Google To Close Wallet API for Digital Products

Despite the boost in profile NFC payment systems have received from the launch of Apple Pay, Google has elected to stop accepting digital purchases through its Google Wallet API system.

In-app Purchases

Asian Market will Drive Mobile Gaming Growth

The Asia Pacific market accounts for half the mobile gaming market, and will continue to grow as mobile adoption increases, a study suggest. Overall mobile gaming and gambling revenues are

In-app Purchases

Twitter Tests Buy Button

Twitter is testing a buy button that will enable users to discover and buy products directly from tweets on the social network. Testing is initially limited to a small group

In-app Purchases

NativeX Launches Ad Unit for Direct In-App Purchases

NativeX has launched a mobile ad format for iOS and Android games which deep-links directly to the games store to encourage players to make in-app purchases. Users will also have

In-app Purchases

Twitter Rolls Out New Tools for Advertisers

Twitter has unveiled a raft of new features aimed at advertisers today, with the roll out of mobile app install ads leading the pack. The ads, which have been beta

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