The social network has opened up the possibility to earn revenue from short-form video, updated its eligibility criteria for in-stream ads, opened access to in-stream ads for livestreams, expanded paid online events and fan subscriptions to more countries, and made it easier for creators to get access to fan support
Weekly TikTok livestreams will feature pre- and post-fight access, behind the scenes footage, engagement with UFC athletes, and other exclusive content executions
US livestreaming app LiveMe is teaming up with Bark, a service that uses machine learning to keep people safe online, to create a safer livestreaming environment for its broadcasters and
Matches from this year’s Wimbledon Championships will be livestreamed by Ocean Outdoor thanks to a deal with the All England Lawn Tennis Club and BBC Sport. Jaguar will be the
Custom clothing platform Teespring has linked up with Twitch, the Amazon-owned streaming platform for gamers, to bring social commerce to gaming audiences. The partnership enables viewers to browse and buy
Stormzy performs one-off gig on River Thames floating stage EE’s 5G network has officially gone live in six cities across the UK and, to celebrate, the company gave fans in
Facebook will be implementing a stricter streaming policy, after the horrific Christchurch terrorist attack was viewable via Facebook Live and shared across the internet. Even after some posts were taken
Facebook is reportedly preparing to crackdown on livestreaming in response to international pressure following the Christchurch terror attack. Under changes to live broadcasting, the social network will stop people who
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry