The social network has opened up the possibility to earn revenue from short-form video, updated its eligibility criteria for in-stream ads, opened access to in-stream ads for livestreams, expanded paid online events and fan subscriptions to more countries, and made it easier for creators to get access to fan support
Weekly TikTok livestreams will feature pre- and post-fight access, behind the scenes footage, engagement with UFC athletes, and other exclusive content executions
US livestreaming app LiveMe is teaming up with Bark, a service that uses machine learning to keep people safe online, to create a safer livestreaming environment for its broadcasters and
Matches from this year’s Wimbledon Championships will be livestreamed by Ocean Outdoor thanks to a deal with the All England Lawn Tennis Club and BBC Sport. Jaguar will be the
Custom clothing platform Teespring has linked up with Twitch, the Amazon-owned streaming platform for gamers, to bring social commerce to gaming audiences. The partnership enables viewers to browse and buy
Stormzy performs one-off gig on River Thames floating stage EE’s 5G network has officially gone live in six cities across the UK and, to celebrate, the company gave fans in
Facebook will be implementing a stricter streaming policy, after the horrific Christchurch terrorist attack was viewable via Facebook Live and shared across the internet. Even after some posts were taken
Facebook is reportedly preparing to crackdown on livestreaming in response to international pressure following the Christchurch terror attack. Under changes to live broadcasting, the social network will stop people who
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support