As part of RB’s multi-year digital transformation, Google Cloud will unify the company’s data to enable the building of capabilities around customer identification, journeys, and behaviours
Neuron, part of the ‘Digital Vodafone’ transformation programme, will enable Vodafone to use real-time data analytics to gain insights into its business
Mobile Marketing speaks to Benjamin Alex, business efficiency and transformation lead at Tryg, to discuss how conversational AI can be used to improve internal communications and not just for interacting
McDonald’s has announced its acquisition of Israeli start up Dynamic Yield, which specializes in machine learning and personalization capabilities. The fast-food chain plans to integrate Dynamic Yield’s technology into digital
SEATs Minimó concept car SEAT is working with IBM to develop an AI solution that will help people with all of their daily transportation needs, enabling them to plan and choose
DataSine, an AI-powered marketing startup, has raised $5.2m in a Series A funding round in Europe and the U.S, led by Pentech and Propel Venture Partners. DataSine fuses AI technology
Twitter and researchers from UC Berkeley have collaborated to launch a new research initiative focused on the societal impact of machine learning. The initiative aims to provide insight into how
The team from mobile app management platform Kumulos take a look at the trends we can expect to see within mobile app development this year. Researching mobile app development trends
People that travel often will know that flight delays happen quite a lot and, knowing this, Google began using artificial intelligence within its ‘Flights’ travel search to predict delays earlier
Instagram has begun cleaning up its platform of fake activity as it looks to improve the experiences of users of the platform. The Facebook-owned app has started using machine learning
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry