Pandora

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Pandora

Pandora is combining storytelling podcasts and music playlists

Pandora has launched a new storytelling feature, Pandora Stories, which combines music playlists with podcasts from artists and creators. The Stories feature also gives artists an opportunity to use exclusive

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Pandora

Waze adds in-app audio player supporting Pandora, Deezer, iHeartRadio, and more

Waze has introduced a built-in audio player to its crowdsourced navigation app to deliver podcasts, audiobooks, radio, and news to users without having to leave the app. Along with the

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Pandora

SoundCloud partners with Pandora for US ad sales

Open audio platform SoundCloud has announced that streaming music service Pandora will become its exclusive US advertising and sales representation from 2019 onwards. The announcement comes less than two weeks

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Pandora

SiriusXM acquires Pandora in $3.5bn deal

Satellite radio operator SiriusXM has announced plans to acquire music streaming service Pandora for $3.5bn (£2.66bn) in stock. The go-shop deal negotiated between the two gives Pandora a chance to

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Pandora

Pandora focuses on shorter ads and more personalisation

Music streaming service Pandora has announced three new features for advertisers, placing a focus on versatility, personalisation and short, impactful ad formats. Marketers will now be able to dynamically assemble

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Bango partners with Pandora to bring streaming music to AT&T customers

Mobile commerce firm Bango has partnered with music streaming service Pandora to power subscriptions through Pandora reseller partners. Initially available on AT&T, the deal is aimed at enabling Pandora to

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Pandora

Pandora buys digital audio ad tech firm AdsWizz for $145m

Pandora CEO Roger Lynch Music streaming service Pandora is set to acquire AdsWizz, a digital audio ad tech company, for $145m through a combination of cash and stock. The deal

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Pandora

Pandora brings Premium to the web

Nearly a year after introducing its Premium on-demand music service to Android and iOS, Pandora has finally made the service available on the web. Since introducing the paid subscription service

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Pandora

Pandora is laying off five per cent of its staff

Pandora CEO Roger Lynch Music streaming service Pandora is preparing to cut around five per cent of its employee base as it seeks to cut costs with the restructuring of

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Pandora lets free users trial its on-demand music streaming

Music streaming service Pandora is enabling free users to access its premium, on-demand service for a limited time in return for watching a 15-second video ad. Pandoras ad-supported free model

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Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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