Samsung

Samsung kicks off season-long partnership with NFL
Samsung

Samsung kicks off season-long partnership with NFL

Samsung Electronics UK has announced the launch of a new season-long partnership, becoming the official TV partner of the National Football League (NFL) in the UK and Ireland. This collaboration

Samsung unveils transparent medals for Olympics to celebrate ‘openness’
Samsung

Samsung unveils transparent medals for Olympics to celebrate ‘openness’

Samsung has launched The Openness Medal campaign, in a bid to engage with Gen Z audiences during the 2024 Olympic games. As a result, the campaign, in partnership with BBH

In Pictures: Samsung celebrates Galaxy Z Series with folded art installations
Samsung

In Pictures: Samsung celebrates Galaxy Z Series with folded art installations

Samsung has transformed East London to ‘Fold Town’ campaign to celebrate the new Galaxy Z Fold6 and Z Flip6. In collaboration with Transport for London (TfL) and a media takeover

Samsung launches AI-driven sports analytics tool for Olympics
Samsung

Samsung launches AI-driven sports analytics tool for Olympics

Samsung, in collaboration with Cheil Benelux, has introduced ShotControl, an AI-driven sports analytics tool to aid the Dutch national men’s 3×3 basketball team. ShotControl uses multiple Samsung Galaxy devices to

Samsung unveils new campaign showcasing Galaxy AI innovations
Samsung

Samsung unveils new campaign showcasing Galaxy AI innovations

Samsung has launched a new campaign targeting a new generation of adventurers. In partnership with BBH Singapore, the new campaign showcases how the telecom giant’s Galaxy S24 Ultra, with its

WATCH: Samsung launches ‘You & AI. As One.’ campaign
Samsung

WATCH: Samsung launches ‘You & AI. As One.’ campaign

Samsung UK has launched a new campaign showcasing the range of its AI powered products under one unified theme for the first time. The campaign, ‘You & AI. As One’ takes

Samsung enhances Olympic broadcast and viewer experience
Samsung

Samsung enhances Olympic broadcast and viewer experience

Samsung has announced its partnership with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to enhance the Paris 2024 broadcast experience for viewers. Using the Samsung Galaxy S24

Samsung launches influencer-full ‘First Flips’ campaign
Samsung

Samsung launches influencer-full ‘First Flips’ campaign

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new ‘First Flips’ campaign. The new campaign, which aims to encourage more people to try skateboarding

Samsung partners with Steven Bartlett’s ‘The Diary of a CEO’ podcast
Samsung

Samsung partners with Steven Bartlett’s ‘The Diary of a CEO’ podcast

Steven Bartlett’s The Diary of a CEO podcast has launched a dedicated 24/7 channel exclusively on Samsung TV Plus. The partnership, now available in the UK and the Netherlands, will

Samsung showcases AI TV in new immersive ad
Samsung

Samsung showcases AI TV in new immersive ad

Samsung has launched a new immersive campaign to mark the launch of its new of the “AI TV era”. In partnership with creative agency BBH Singapore, the technology giant’s latest

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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