Vuzix, which develops smart glasses and augmented reality technology for enterprises, has announced the creation of a ‘fully autonomous’ face recognition system aimed at helping police officers to identify people
BBC Civilisations AR app The vast majority of Brits would prefer for augmented reality (AR) experiences to be introduced on smartphones to add to various areas of their lives, as
Japanese electronics company Toshiba has unveiled a pair of augmented reality (AR) smart glasses that pack the power of a Windows 10 PC behind them. The ‘Assisted Reality AR100 Viewer’
Florida-based startup Magic Leap has remained largely an enigma in the tech world, despite the $4.5bn (£3.5bn) in funding the company has received from investors including Google, Alibaba and KPCB.
Facebook could be working on smart glasses that use a similar technology to Microsoft’s HoloLens and Magic Leap’s ‘will we ever actually see it?’ mixed reality headset. According to a
The Google Glass is back, and just like everyone predicted, the unit behind the smart glasses has ceased trying to justify the device to the consumer market, and is instead
After the announcement of ARKit at this year’s WWDC event, the signs that Apple may be working on some form of smart glasses were fairly strong. If you needed further
Rumours that Apple is working on a pair of AR smart glasses have seemingly been corroborated by an unlikely source – a health and safety report. The report was leaked
Snapchat’s Spectacles have seen hundreds of people camping out at various locations across the US, for the last two weeks, to get their hands on the $129.99 (£104.16) camera glasses.
Rumours have been circulating for months that Snapchat has been planning to release a hardware product, but over the weekend the design for its Spectacles smart glasses was revealed, prompting
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research