Snap

Snapchat and Channel 4 partner for AR coverage of 2024 Paralympics
Snap

Snapchat and Channel 4 partner for AR coverage of 2024 Paralympics

Channel 4 has teamed up with Snapchat to offer fans an immersive experience for the upcoming 2024 Paralympic Games. This collaboration will introduce a dedicated augmented reality (AR) filter on

Snapchat unveils new ad campaign highlighting in-app connections
Snap

Snapchat unveils new ad campaign highlighting in-app connections

Snapchat has launched a new campaign to promote togetherness and community in the app. The campaign, “Less Likes. More Love”, follows the platform “Less Social Media. More Snapchat” spot which launched

Snap, YouTube and Pinterest call for better representation of women in advertising
Snap

Snap, YouTube and Pinterest call for better representation of women in advertising

Social media giants Snap, YouTube and Pinterest have partnered with Women in Advertising, Communications and Leadership (WACL) to launch a new campaign calling for better representation of all women in

Dentsu taps Snap to advance AI, AR & performance advertising
Snap

Dentsu taps Snap to advance AI, AR & performance advertising

Snap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency’s capabilities in artificial intelligence (AI), augmented reality (AR), and performance advertising. As a result, the move dubbed

Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency
Snap

Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency

Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap

Snap and Snowflake launch partnership to mitigate signal loss
Snap

Snap and Snowflake launch partnership to mitigate signal loss

Snap has been announced as a key mobile platform partner for Snowflake’s Marketing Data Cloud to bring advertisers encrypted, privacy-safe, and effective ad solutions and signal measurement. This will enable

Snap launches new brand safety solutions in partnership with IAS
Snap

Snap launches new brand safety solutions in partnership with IAS

Snap has launched new brand safety solutions in partnership with Integral Ad Science (IAS). The partnership will give advertisers transparency into the percentage of safe and suitable content their ads

Snap launches sponsored AR filters
Snap

Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the

Snap slashes 500+ jobs to ‘reduce hierarchy’
Snap

Snap slashes 500+ jobs to ‘reduce hierarchy’

Snapchat’s parent company, Snap, has become the latest tech firm to announce job cuts. As a result, the platform revealed 10% of its workforce- around 530 employees- are expected to

Snapchat extends Channel 4 partnership with ‘Snap-first’ programming
Snap

Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

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Talking Mobile with France Télévisions

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Talking Mobile App Maturity with Airship

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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