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Snap launches new brand safety solutions in partnership with IAS

Snap has launched new brand safety solutions in partnership with Integral Ad Science (IAS). The partnership will give advertisers transparency into the percentage of safe and suitable content their ads

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Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the

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Snap slashes 500+ jobs to ‘reduce hierarchy’

Snapchat’s parent company, Snap, has become the latest tech firm to announce job cuts. As a result, the platform revealed 10% of its workforce- around 530 employees- are expected to

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Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the

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Nickelodeon forms nostalgic apparel partnership with Snapchat

Snapchatters and Bitmoji users will be able to choose from nine curated outfits, featuring references to SpongeBob SquarePants, Rugrats, Garfield, and Teenage Mutant Ninja Turtles, which can all be customised further.

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NHS joins forces with Snapchat to raise organ donation awareness

The body-tracking AR lens, created in partnership with OmniGov at Manning Gottlieb OMD, enables Snapchatters to locate and educate themselves on key organs within the body

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Snapchat to launch feature to remind users to clean up their friends list

Snapchat will begin rolling out the ‘Friend Check Up’ feature, which will notify users that they may wish to clean up their friends list and remove any unwanted people from it, in the coming weeks

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Snapchat debuts video takeover ad format

The ‘First Commercial’ solution guarantees UK advertisers the influential first six-second unskippable ad spot on Snapchat’s suite of shows

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Snapchat launches video series celebrating disruptors

The ‘Positive Disruptor’ video series, hosted by Snap’s International Vice President Claire Valoti, features the likes of Channel 4 CEO Alex Mahon, fashion designer Charli Cohen, and Gymshark founder Ben Francis

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Snapchat launches Sounds, its TikTok rival

The feature, called ‘Sounds’, gives Snapchatters the ability to add music – either pre- or post-capture – to their Snaps from a range of emerging and established artists

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