Upwardly mobile: B2B advertising in the era of the smartphone generation – Tabmo

Traditionally the domain of consumer-focused advertising, mobile is increasingly recognised by B2B brands as a highly effective channel for their offerings. Here, Shanil Chande, head of agency sales at TabMo 


Its Time to Prioritise Web Accessibility

Are your digital properties, including websites and mobile apps, accessible? If not, there are social, legal and financial implications that are putting your business at risk. Much of our lives


Usablenet Urges Accessibility Now

Usablenet has launched a major initiative to encourage brands to make their digital properties, including websites and mobile apps, accessible. Much of our lives take place in the digital domain. Still,


Weve & AppNexus: ‘The Limitations Have Largely Been Overcome’

AppNexus Nigel Gilbert and Weves Tom Pearman (L-R) As more of us rely on our smartphone and tablets as remote controls for life, more and more digital information is being created


AR Boosts Direct Mail Response Rates by 34 Per Cent

Adding augmented reality elements to direct mail campaigns not only brings in a way to directly measure ROI for physical campaigns, it boosts the response rate from three per cent


Code Computerlove: Design Isnt a Noun, Its a Verb

Code Computerlove design director Tom Bradley shares the key takeaways from his presentation on how the design sprints process can work for brands, at the Mobile Marketing Brand Summit.


Almost Quarter of Apps Downloaded for Specific Task

Almost a quarter of apps are downloaded with a specific task in mind, making it the most common motivation for downloading a new application to a smartphone, ahead of word


How to Use Augmented Reality

Chris Burgess, head of professional services at Aurasma, shares advice and lessons learned from his time as an AR (Augmented Reality) creative director. With the popularity and success of Pokémon


Marketers Beware: The App Landscape is Changing

Cristina Constandache, VP at Cheetah Mobile, shares her insights into how consumers are changing the way they interact with apps, and what mobile marketers can do to keep up. Mobile is


UK mCommerce Crosses the Tipping Point

More than half of all online sales for UK retailers now come from mobile, with the figure among the leading 25 per cent of mobile retailers now as high as

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