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Twitch

Twitch launches unexpected intermission during live streams with new BHF campaign

The British Heart Foundation (BHF) has launched a new campaign, flatlining live Twitch streams to raise awareness of the consequences of cardiac arrests. In partnership with media agency PHD, the

Twitch

New year, new job cuts: Google and Twitch reduce headcount

Just 11 days into the New Year, Google and Twitch announced a raft of job cuts impacting thousands of its employees. In a move mirroring industry turbulence witnessed in the

Twitch

Twitch unveils new marketing campaign for year-end recap

Streaming platform Twitch has launched a new game and marketing campaign, ‘The Twitch Recap Game’ in a bid to engage with its community. The game, which features a playful twist

Twitch

Movers and Shakers: Twitch, Overstock, M&C Saatchi, Rakuten, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Twitch

Twitch starts testing multiplayer ads

With ‘multiplayer ads’, reators are able to deliver the same ad to the majority of their stream viewers, as opposed to the targeted ads currently shown to users

Twitch

Halos Master Chief calls on gamers to Stand Up To Cancer

The ad is fronted by Xbox’s most popular exclusive character, Halo’s Master Chief, who calls on gamers to ‘make their next game count’ and take on the challenge of approaching their favourite games in a new way

Twitch

Movers and Shakers: Salesforce, Shutterstock, Twitch, Location Sciences, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Twitch

Teespring teams with Twitch on social commerce

Custom clothing platform Teespring has linked up with Twitch, the Amazon-owned streaming platform for gamers, to bring social commerce to gaming audiences. The partnership enables viewers to browse and buy

Twitch

Movers & Shakers: Twitch, SpotX, Swrve, Adjust and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Twitch

China blocks game-streaming platform Twitch

Amazon-owned gaming-focused livestreaming site Twitch has become the latest in a long line of foreign internet services to be blocked in China. According to Chinese tech publication Abacus, Twitch’s iOS

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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