The Weather Channel Introduces Self Service Ad Portal

twc_selfservice_header2The Weather Channel UK has launched a new Self Service Advertising Portal for small and medium-sized enterprises (SMEs), aimed at giving these businesses the opportunity to set up weather-triggered local ad campaigns, targeting consumers across its portfolio include its Android and iOS apps.

The self-service portal offers SMEs a platform to run their own ad campaigns and promote their business in distinct locations, with targeting capabilities including weather triggers, postal code and TV region, as well as contextual targeting.

The platform also enables businesses to create bespoke creative using the custom ad engine, which has the capability to design over 100 variations of style, colour and context in as little as 30 seconds.

“The Weather Channel UK has been successfully providing geo-location targeted advertising for a number of years so this is the next step for us to be able to help the UKs small and medium-sized enterprises on a local level,” said Ross Webster, managing director of international sales at The Weather Channel.

“Our new portal is an exciting way for SMEs to communicate with their customers around key weather moments for the first time. SMEs contribute billions of pounds of revenue to the UK economy every year and our new portal will help boost the efficiency of their marketing spend at all levels, from creative through to targeting.”