Match Group, the parent company, of Tinder, Hinge, Match and Plenty of Fish has signed a deal with OpenAI to help employees with work-related tasks.

The deal, which includes over 1,000 enterprise licenses for the dating app giant, comes as part of the group’s $20 million investment in AI this year.

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According to the company, employees are leveraging AI to “jazz up communications, coding, design, analysis, build templates, and eliminate a lot of the daily grind”.

Match Group’s, Chief Technology Officer, Will Wu said: “Integrating ChatGPT Enterprise into our workflow has been like adding a pinch of magic into our daily tasks. We’re not just talking about a productivity boost; this is a full-on work culture revolution, supercharging our innovation engines.”

The press release written by ChatGPT stated: “I’m thrilled that Match Group matched with me,”

“Together, we’re not just breaking the ice; we’re melting it, and reshaping the way work gets done.”

The news comes as Tinder launched its first-ever advert in the UK, showcasing all forms of human connection and celebrating the “realness” of dating.

The ‘It Starts With a Swipe’ campaign, which launched on last year, aims to redefine the narrative around dating by exploring the possibilities that extend beyond the search for ‘the one’.